The Public Relations and Advertising Department provides students with a strong foundation in effective communication strategies, media management, advertising, and brand management. This department prepares students for the dynamic business world by developing their communication skills. Graduates can work in media, advertising agencies, corporate public relations departments, and many other sectors. The program provides education in areas such as creative thinking, strategic planning, and digital media management, equipping students with all the knowledge and skills necessary to make a strong impact in the professional world.
Program Objective
The primary objective of the program is to educate future communication professionals who possess social values and a sense of responsibility, can keep up with innovations in communication technologies, and have strong problem-solving and sound decision-making skills.
Educational program and practical opportunities
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Creative and Strategic Thinking: Students are equipped with knowledge and skills that will leave a mark in the professional world while specializing in digital media management and strategic planning.
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Practice-Oriented Education: Through the Public Relations Workshop operating within the faculty, students are provided with opportunities to put their theoretical knowledge into practice.
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Broad Career Opportunities: Graduates may pursue careers in a wide range of fields such as advertising agencies, corporate communication departments of companies, media organizations, and the digital marketing sector.
Program Learning Outcomes
A student who successfully completes the Public Relations and Advertising program will acquire the following competencies:
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To train communication professionals who are theoretically well-grounded in the field of public relations.
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To train communication professionals who are theoretically well-grounded in the field of advertising.
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To train communication professionals who are practically competent in the field of public relations.
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To train communication professionals who are practically competent in the field of advertising.
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To train communication professionals with general knowledge and skills in communication sciences.
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To train communication professionals with general knowledge and skills in the social sciences.
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To train communication professionals with critical thinking skills.
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To train communication professionals who can adapt contemporary innovations and developments to their profession.
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To train communication professionals capable of conducting professional activities in a foreign language.
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To train communication professionals who have the ability to accurately analyze different events and phenomena.
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To train communication professionals who have a fundamental understanding of social science research methods.
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To train communication professionals with developed skills in strategy formulation and planning.
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To train communication professionals who have gained professional competence and ethical responsibility.
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To train communication professionals who prioritize public interest in their professional practices.
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To train communication professionals who effectively use information and communication technologies.
Graduation Requirements
In accordance with the Gaziantep University Associate and Undergraduate Education and Examination Regulations, the requirements for graduation are as follows:
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Course Completion: Students must successfully complete all compulsory and elective courses in the curriculum with a minimum grade of DD or S (Satisfactory).
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Grade Point Average: A minimum cumulative grade point average (CGPA) of 2.00 out of 4.00 is required.
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Credit Load: A total of 240 ECTS credits must be completed over eight semesters.
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Degree and Honors: Graduates with a CGPA between 3.00 and 3.49 are awarded an Honor Degree, while those with a CGPA of 3.50 and above are awarded a High Honor Degree. This distinction is indicated on the diploma.
Quality Assurance and Accreditation
The unit places great importance on establishing governance models and internal quality assurance mechanisms that will ensure institutional transformation.
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Process Management: Educational, instructional, and administrative processes are carried out in a transparent and traceable manner through the EBYS (Electronic Document Management System).
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Stakeholder Participation: The participation of internal and external stakeholders is ensured in strategic decision-making processes through student feedback, surveys, and meetings.
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Monitoring and Improvement: Program objectives and learning outcomes are periodically reviewed and updated in alignment with the Turkish Qualifications Framework for Higher Education (TQF-HE).
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Social Contribution: Within the scope of Social Responsibility Projects (SRP), awareness-raising activities are conducted at local and national levels, thereby fulfilling institutional social responsibility.